Oscar Rosdahl is the Chief Commercial Officer at Meadow and has over 20 years of experience in the FMCG industry, including roles at Procter & Gamble, Arla, and as former CEO of Svegro.
Today, he works to challenge one of the industry’s biggest assumptions—that sustainable packaging requires new materials.
At Meadow, they instead build on what already works: the aluminum can. By redesigning it into a refill solution, single-use plastic is replaced with a format that already has a global infrastructure and a high recycling rate.
Meadow has been named one of the world’s most innovative companies and is sometimes described as “a Tetra Pak on steroids”—a company that not only optimizes material choices but redefines the entire packaging system.