How do we move from big words to concrete action and measurable impact? “Cut the Crap” is a straight-talking session focused on what actually works – and what is little more than nice-sounding language. We explore how to prioritise actions that create real impact, manage trade-offs between business, customer demands, and climate goals, and have the courage to say no to projects that don’t deliver. The session highlights real-world examples of material choices, circular solutions, new business models, and ways of working that have made a genuine difference – as well as how to bring the whole organisation along in the transition.
