Co-located:

October 4–5, 2028, Kistamässan

Marketing & Visibility for Exhibitors

Attract more relevant visitors, strengthen your brand and maximise the impact of your participation.

Make sure you’re included

Don’t miss the official
exhibitor invitation

With the invitation, you can ensure that:

  • Your existing customers feel valued and remembered (an opportunity to strengthen customer relationships)
  • Your warm leads plan to meet you at the event
  • Your competitors aren’t the only ones inviting your potential customers

In the Exhibitor Portal, you can easily add the customers and contacts you’d like to receive a personal invitation from you. Read more about GDPR here.

The deadline to participate is
11 September!

Want to increase your
visibility even further?

Complement your exhibitor package with additional exposure before and during the event.

Personalised Marketing Materials

Engage your network ahead of the event

As an exhibitor, you’ll have access to ready-made marketing materials tailored to your company. This makes it easy to announce your participation, invite the right people and drive more relevant visitors to your stand.

With just a few clicks, you can share professional content directly on social media or send a personalised invitation by email.

The Benefits for You as an Exhibitor

More
visiability

Ready-made sharing templates give you professional posts for your channels without any extra work or media budget.

More visitors to your stand

More customers, leads and followers in your network will plan to meet you.

A shorter path
to business

Visitors who plan to meet you often arrive with a clearer interest, making the path to business shorter.

Strengthen relationships with existing customers

An invitation to the event shows that you want to meet, showcase new products and developments, and build on your existing partnership.

Measurable
Results

You can see how many registrations and visits come through your shares.

Exhibitor list

Your digital stand

Present your brand

Showcase your brand with images and text, and highlight what you want visitors to discover first. A clear company profile helps visitors understand what you offer.

In the exhibitor list, you can:

  • Highlight your key products and solutions
  • Showcase the latest news, innovations and campaigns
  • Publish job vacancies and attract talent

Be visible through the whole visiting journey

Your company profile is visible on the website and in the event app before, during and after the event. It increases the chances of the right visitors finding you and planning a visit to your stand.


A well-completed company profile helps you:



  • Get onto more visitors’ “must-visit” lists
  • Gain targeted exposure for your brand among the right audience
  • Be found by more visitors searching for solutions in your field

Your stand at the fair

Make visitors concrete leads

Your booking includes smart scanners that make it easy to collect visitors’ contact details.

With a clear message on your sign, visitors immediately understand why they should stop and share their details. This gives you more identified leads to follow up with after the event.

Create a personalised sign that highlights your offering and makes the scanner a natural part of the stand experience.

4 Ways to Create Interest at Your Stand

The key is to connect the scanner to a clear offer. When visitors quickly understand what they’ll get in return, they’re more likely to scan their name badge.

Book a Demo
Build your sales pipeline with customer meetings by capturing interested visitors.

Access Exclusive Content
Offer a new product launch, guide, checklist or report that is sent to visitors.

Offer Clear Added Value
Give visitors early access to a special offer or a complimentary consultation.

Activity or Competition
Create energy at your stand with a competition, prize draw or other activity that makes it easy and fun to interact.

Need help getting started?

Use our template to create a clear message for your sign and give visitors a compelling reason to scan their badge at your stand.

Tips!

With multiple smart scanners, you can segment customers directly at your stand, resulting in more targeted follow-up!

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