Welcome to the seminar program at Empack , full of insights, innovation, and future perspectives in the packaging industry.
Peter Olofsson from Packmarknaden moderates the “Hot Seat” conversation, where current topics are discussed with leading industry figures. Marie-Louise Lagerstedt from Chalmers Industriteknik presents circular reusable packaging as an alternative to traditional corrugated boxes in the medical technology sector.
In a highly topical PPWR panel, we meet Mattias Philipsson from Site Zero and Tomas Kjellker from Returpack, who share their perspectives on upcoming EU regulations. Packbridge gathers industry voices in a panel focused on sustainable and innovative solutions.
Bo Wallteg presents the Packnorth Awards, celebrating this year’s most outstanding achievements in packaging. Freddie Öst and Erik Kockum from SNASK provide inspiration on brand building with creativity at its core. Per Sandwall from Reused Remade explains how reuse can be both commercially viable and appealing to consumers. Liselott Widerström and Monica Engström from Nordvalls in Leksand highlight the importance of collaboration for achieving success. Saturnus and agency Motherland take us behind the scenes to show how strong brands are built through strategy and emotion.
Jenny Fagerland and Susanna Björk from the Swedish Institute for Standards describe the role of standardization in the circular economy. Peter Olofsson returns to the stage for another “Hot Seat” session, this time with new perspectives.
A dedicated session explores extended producer responsibility and what it means in practice. In a panel on design for recycling, The Swedish Environmental Protection Agency, Bower, and Returpack demonstrate how smart design can promote circular flows. Magnus Folcke from Lexit concludes the program with a look into how QR codes are replacing EAN 13 and unlocking new opportunities through the GS1 Digital Link.
