Ellen Seyda is Director Sustainability RPSI at Amcor, where she leads strategic initiatives to advance circular packaging and improve recyclability across global value chains. With extensive expertise in sustainable materials, design for recycling, and regulatory developments, she actively contributes to industry transformation through her roles on the RecyClass Packaging Advisory and Steering Boards as well as expert in the CEN working group on Design for Recycling of plastic packaging. Ellen is a recognized voice in aligning business innovation with environmental impact, helping companies translate sustainability ambitions into practical, scalable solutions.