Paul Jenkins is the Founder & CEO of leading UK packaging innovation consultancy ThePackHub, which tracks global innovation and emerging technologies across the packaging industry. Paul is recognised internationally for his deep understanding of packaging trends and for curating the world’s most comprehensive packaging innovation platforms. He leads ThePackHub’s flagship databases, Innovation Plus featuring almost 15,000 global packaging initiatives, breakthrough inventions and early-stage concepts. This evidence-based perspective gives Paul unique insight into how packaging formats are evolving in response to sustainability pressures, regulation, consumer expectations, and technical constraints. Paul presents regularly at conferences, sharing practical, data-led insights on the future of packaging. His work spans all major categories, including food, beverage, household, health, and beauty, helping organisations understand what is coming next and how to adapt.