Co-located:

September 30 - October 1, 2026, Kistamässan

Behind the scenes: How Saturnus & Motherland create brands that sell

Motherland and Saturnus take you on an exciting journey through strategy, design and business development. During our seminar, we share insights into the choices Saturnus has made and how these have impacted their brand portfolio and sales.

We’ll dive into concrete examples from Saturn’s range – both newly launched brands and updated classics. Which design decisions made the biggest difference? How were customers’ purchasing decisions influenced? And what lessons can you apply to your own brand?

For those of you interested in how design and strategy work together to create commercial success, this is a seminar you don’t want to miss!