Today, 85% of installed scanners in our stores can read a QR code. This means in practice that we are already prepared for the transition that has been discussed where the old EAN marking is replaced by the new QR code. Lexit gives its view and example of how a new QR code can be used with a “dynamic marking”. Here, the code is loaded with much more information compared to the previous EAN code and new opportunities are created for both the producer and the customer.
