What is EasyGo?
EasyGo is a service package offered to all of our exhibitors.
All EasyGo packages include marketing and lead-generation tools to help you reach and engage your industry before, during, and after the trade fair. This includes an invitation service, our unique lead tools for capturing potential customers (Smart badge readers and Visit Connect), and easy post-event follow-up. No technical expertise is required on your part, and we have a dedicated team supporting you every step of the way.
What does EasyGo and
Smartbadge technology mean for exhibitors?
As part of your EasyGo package, you will receive 1, 2, or 3 Smart Badge readers depending on which EasyGo package you choose.
Smart Badge technology requires no physical contact and ensures a 100% safe event experience. In your My Easyfairs profile, you can upload content for each assigned reader.
At the end of the event day, visitors who have interacted with your reader will receive a visit summary via email.
As an exhibitor, you will also receive all the leads collected from your reader at the end of the event. You can easily download the lead export from your My Easyfairs account.
Benefits of EasyGo
1
EasyGo makes
life easier
EasyGo makes your participation easier and helps you reach more relevant visitors.
2
EasyGo is all about
engagement
EasyGo supports digital engagement between exhibitors and visitors.
3
EasyGo uses the
latest technology
EasyGo offers modern event technology, with no technical expertise required.
4
EasyGo
delivers results
EasyGo ensures that you maximize your visibility and lead generation before, during, and after the event.
Smartbadge
Turn your visitors into qualified leads
We place your reader in your booth on the first day of the trade fair, and you make sure it is visible to visitors. With this reader, you can turn your visitors into qualified leads. The reader is a wireless sensor, and when visitors touch it with their Smart Badge, it automatically collects the information about your company that you have uploaded to My Easyfairs.
The information linked to the reader is sent to the visitors in a summary email at the end of the trade fair day.
With all our EasyGo packages, you as an exhibitor receive a compiled list of everyone who has interacted with your reader. You can download this list from My Easyfairs once the trade fair is over.
Visit Connect
Collect warmer leads
With Visit Connect, you have the opportunity to collect more information about visitors. Scan the QR code on the visitor’s Smart Badge to take notes, answer preset questions, and see which booth staff member made the contact. The tool makes post-event follow-up easier for you.
You can find Visit Connect in the event app “Easyfairs Nordic”.
In My Easyfairs, you can find more information about Visit Connect and Smart Badge.
How your SmartBadge works?
Receive real-time SMS notifications when your invited visitors arrive at the trade fair
Our EasyGo-packages
GoLeads
Turn trade fair visits into qualified sales calls.
Maximize your visibility
Build your online presence 365 days a year
Many visitors explore the exhibitor list on the website before attending the trade fair. This is your chance to capture their attention and ensure they visit your booth.
Add unlimited products, images, videos, and news to maximize your visibility.
Stand out in the Innovation Gallery
Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive a prime placement both on the website and on-site (depending on the trade fair). Create anticipation and engagement among visitors even before the event begins.
Make contacts and network with the right people
Invite your contacts and keep track of who is coming
Send a link and track each registration. We provide ready-to-use email templates, web banners, and social media posts. See exactly who has registered through your link.
Invite your top customers before your competitors and generate qualified traffic directly to your booth.
Know when your invited guests arrive
Receive real-time SMS notifications when someone you invited checks in, and then greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.
Make contact before you even meet
The event app matches you with your ideal customers using AI. See who is attending, check their interests, send messages, and schedule meetings. By the first day of the trade fair, your calendar is already filled with qualified meetings.
Generate leads effortlessly
Turn your booth into a lead magnet
Place Smart Badge readers around your booth to share information about your company or products when visitors interact with them. Each visitor who uses your Smart Badge reader automatically shares their full contact details with you—even if you never spoke to them. No paperwork, no missed contacts. Take advantage of additional Smart Badge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.
Scan badges, add notes, close deals faster
Use the event app on your phone to quickly scan attendees’ badges and add notes directly. Your entire team can use the app, see their scanned leads in real time, and easily export contacts and notes.
GoPlus
More leads, stronger
presence online.
Maximize your visibility
Build your online presence 365 days a year
Many visitors explore the exhibitor list on the website before attending the trade fair. This is your chance to capture their attention and ensure they visit your booth.
Add unlimited products, images, videos, and news to maximize your visibility.
Stand out in the Innovation Gallery
Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive a prime placement both on the website and on-site (depending on the trade fair). Generate anticipation and engagement among visitors even before the event begins.
Your logo where buyers look first
Place your logo next to your company name in the exhibitor list. Visitors searching for suppliers see your brand immediately, increasing your visibility and creating more opportunities for contact.
Show a video instead of a static image
Replace your profile’s header image with a short video and showcase your products in action. With video, you can demonstrate features, benefits, and real-world applications in a way that a static image never can.
Make contacts and network with the right people
Invite your contacts and keep track of who is coming
Send a link and monitor each registration. We provide ready-made email templates, web banners, and social media posts. See exactly who has registered through your link.
Invite your top customers before your competitors and drive qualified traffic directly to your booth.
Know when your invited guests arrive
Receive real-time SMS notifications when someone you invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.
Establish contact before you even meet
The event app matches you with your ideal customers using AI. See who is attending, check their interests, send messages, and schedule meetings. By the first day of the trade fair, your calendar is already filled with qualified meetings.
Generate leads effortlessly
Turn your booth into a lead magnet
Place Smart Badge readers around your booth to share information about your company or products when visitors interact with them. Each visitor who uses your Smart Badge reader automatically shares their full contact details with you—even if you never spoke to them. No paperwork, no missed contacts. Take advantage of additional Smart Badge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.
Scan badges, add notes, close deals faster
Use the event app on your phone to quickly scan attendees’ badges and add notes directly. Your entire team can use the app, see their scanned leads in real time, and easily export contacts and notes.
GoPremium
Maximum number of leads and visibility both online and on-site.
Maximize your visibility
Build your online presence 365 days a year
Many visitors explore the exhibitor list on the website before attending the trade fair. This is your chance to capture their attention and ensure they visit your booth.
Add unlimited products, images, videos, and news to maximize your visibility.
Stand out in the Innovation Gallery
Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive a prime placement both on the website and on-site (depending on the trade fair). Generate anticipation and engagement among visitors even before the event begins.
Your logo where buyers look first
Place your logo next to your company name in the exhibitor list. Visitors searching for suppliers see your brand immediately, increasing your visibility and creating more opportunities for contact.
Show a video instead of a static image
Replace your profile’s header image with a short video and showcase your products in action. With video, you can demonstrate features, benefits, and real-world applications in a way that a static image never can.
Capture visitors’ attention in advance
Your company gains increased visibility in the exhibitor list, ensuring that visitors cannot miss you when searching for suppliers.
Reach visitors with your brand before they arrive
Your logo is displayed at every step when visitors register:
• Confirmation page after registration
• Confirmation email in their inbox
• Entrance ticket
Dominate the trade fair’s most trafficked areas
Be seen where it counts. Your logo or advertisement appears in the most visited areas of the trade fair.
Make contacts and network with the right people
Invite your contacts and keep track of who is coming
Send a link and monitor each registration. We provide ready-made email templates, web banners, and social media posts. See exactly who has registered through your link.
Invite your top customers before your competitors and drive qualified traffic directly to your booth.
Know when your invited guests arrive
Receive real-time SMS notifications when someone you invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.
Establish contact before you even meet
The event app matches you with your ideal customers using AI. See who is attending, check their interests, send messages, and schedule meetings. By the first day of the trade fair, your calendar is already filled with qualified meetings.
Generate leads effortlessly
Turn your booth into a lead magnet
Place Smart Badge readers around your booth to share information about your company or products when visitors interact with them. Each visitor who uses your Smart Badge reader automatically shares their full contact details with you—even if you never spoke to them. No paperwork, no missed contacts. Take advantage of additional Smart Badge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.
Scan badges, add notes, close deals faster
Use the event app on your phone to quickly scan attendees’ badges and add notes directly. Your entire team can use the app, see their scanned leads in real time, and easily export contacts and notes.
Would you like to download the EasyGo information sheet?
Download our PDF for a comprehensive overview of the different EasyGo packages. Click below for a free download.
What should I keep in mind?
Before the fair
- Prepare your Smart Badge reader
Make the most of your Smart Badge reader and generate more leads with enticing offers. Link your reader to exclusive information, new products, or other content visitors won’t want to miss - and most importantly, make it clear to visitors what they gain by scanning your reader!
During the fair
- Actively use both Visit Connect and the
Smart Badge reader
Don’t forget to follow up and reconnect with your leads after the fair! You can find your leads in My Easyfairs and in the Visit Connect portal.
After the fair
- Download your leads
Smart Badge reader:
You can find all visitors who have interacted with your reader in My Easyfairs the day after the fair under “View results” and “Download leads.”
Visit Connect:
The Smart Badges you scanned with Visit Connect are available in the event app Easyfairs Nordic and in My Easyfairs. The contact person for the fair has the login details.
Invest extra in brand exposure for maximum visibility
- Choose a sponsorship package
Lanyards
Why not be visible around all our visitors’ necks by sponsoring the lanyards?
Fair guide
Sponsor the trade fair guide, a favorite that you’ll find in the hands of almost every visitor.
Networking event
Gain extra visibility by sponsoring the trade fair’s well-attended and popular industry networking events.
The Stage
Become “top of mind” by being visible at the trade fair’s most visited location—the stage!
Would you like to know more or exhibit?
Whether you want to know more about EasyGo, My Easyfairs, or anything else, we are here for you. Contact us below and we’ll find the perfect solution for you!
Frequently asked questions
What is the My Easyfairs exhibitor portal?
The majority of visitors plan their visit via our website. The information entered in My Easyfairs is what appears in our exhibitor list on the website. Here you can showcase your company, your products, news, and job postings. During the trade fair, you will have a Smart Badge reader in your booth that visitors can scan with their Smart Badges. When they scan your reader, the information you have uploaded via My Easyfairs is sent to them by email.
Log in to My Easyfairs
When your company’s booth was booked, the person who made the booking received an email from “My Easyfairs” with a link to the system, prompting them to confirm their email address and choose a password. The email address serves as the username, and the chosen password becomes the login password. If the password is forgotten, select “Forgot password” and follow the instructions. In some cases, if there are issues, switching your browser and trying again can help.
Through My Easyfairs you can also:
• Invite your customers via your personal link
• Register booth staff
• Create logins for your colleagues so they can also edit information in My Easyfairs
• See which EasyGo package you have booked