{"id":27432,"date":"2025-11-07T09:50:05","date_gmt":"2025-11-07T08:50:05","guid":{"rendered":"https:\/\/www.empacksthlm.se\/?p=27432"},"modified":"2025-11-13T16:53:42","modified_gmt":"2025-11-13T15:53:42","slug":"hallbarhet-genom-samarbete-esbjorn-olofsson","status":"publish","type":"post","link":"https:\/\/www.empacksthlm.se\/sv\/2025\/11\/07\/hallbarhet-genom-samarbete-esbjorn-olofsson\/","title":{"rendered":"H\u00e5llbarhet genom samarbete \u2013 Esbj\u00f6rn Olofsson"},"content":{"rendered":"\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Esbj\u00f6rn\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Intervju fr\u00e5n Empack 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H\u00e5llbarhet genom samarbete \u2013 Esbj\u00f6rn Olofsson <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Den 1\u20132 oktober 2025 samlades branschen p\u00e5 Kistam\u00e4ssan f\u00f6r Empack och Logistics & Automation<\/strong> \u2013 tv\u00e5 intensiva dagar fyllda av innovation, n\u00e4tverkande och framtidsspaning. Bland deltagarna fanns Esbj\u00f6rn Olofsson<\/strong>, grundare av Amesol AB<\/strong>, som arbetar med h\u00e5llbara f\u00f6rpackningar och konsulttj\u00e4nster genom hela v\u00e4rdekedjan.<\/p>

Esbj\u00f6rn beskriver f\u00f6retagets arbete som ett s\u00e4tt att se helheten i f\u00f6rpackningsfl\u00f6det:<\/p>

\u201cVi t\u00e4nker mycket p\u00e5 b\u00e5de idag och framtiden, hur vi kan skapa h\u00e5llbara f\u00f6rpackningar som fungerar i praktiken. Det handlar om hela fl\u00f6det, fr\u00e5n id\u00e9 till f\u00e4rdig l\u00f6sning.\u201d<\/p>

Klicka p\u00e5 l\u00e4nken nedan f\u00f6r att se hela intervjun.<\/strong><\/em><\/p>

En m\u00f6tesplats som samlar hela kedjan<\/strong><\/p>

F\u00f6r Esbj\u00f6rn \u00e4r Empack en viktig arena f\u00f6r att samla branschens alla akt\u00f6rer, fr\u00e5n producenter och varum\u00e4rkes\u00e4gare till myndigheter.<\/p>

\u201cH\u00e4r f\u00e5r man in alla perspektiv. M\u00e5nga beslut tas utan att hela kedjan \u00e4r med, och d\u00e5 blir det sv\u00e5rt att applicera i verkligheten. P\u00e5 Empack kan vi diskutera och f\u00f6rst\u00e5 varandra b\u00e4ttre.\u201d<\/p>

Viljan att f\u00f6r\u00e4ndra<\/strong><\/p>

Det som imponerade mest p\u00e5 Esbj\u00f6rn under \u00e5rets m\u00e4ssa var engagemanget och drivet hos deltagarna.<\/p>

\u201cFramf\u00f6r allt tar jag med mig viljan att g\u00f6ra f\u00f6r\u00e4ndringar. Det \u00e4r s\u00e5 m\u00e5nga som vill visa vad de g\u00f6r och bidra till utvecklingen, det ger energi och inspiration.\u201d<\/p>

Framtidens f\u00f6rpackningar<\/strong><\/p>

N\u00e4r han blickar fram\u00e5t ser Esbj\u00f6rn stora m\u00f6jligheter i nya material och ett globalt syns\u00e4tt p\u00e5 h\u00e5llbarhet.<\/p>

\u201cVi m\u00e5ste t\u00e4nka globalt \u2013 b\u00e5de kring material, \u00e5tervinning och transporter. Agenda 2030 och v\u00e5ra gemensamma h\u00e5llbarhetsm\u00e5l \u00e4r en viktig kompass fram\u00e5t.\u201d<\/p>

Blicken mot 2026<\/strong><\/p>

Inf\u00f6r n\u00e4sta \u00e5rs m\u00e4ssa hoppas Esbj\u00f6rn p\u00e5 fler diskussioner mellan branschen och beslutsfattare.<\/p>

\u201cJag skulle g\u00e4rna se fler fr\u00e5n regeringsh\u00e5ll, s\u00e5 vi kan f\u00f6rankra lagstiftningen b\u00e4ttre i verkligheten. Och gl\u00f6m inte de sm\u00e5 akt\u00f6rerna, de \u00e4r minst lika viktiga f\u00f6r att driva utvecklingen.\u201d<\/p>

N\u00e4sta upplaga av Empack och Logistics & Automation<\/strong> \u00e4ger rum den 30 september \u20131 oktober 2026<\/strong> p\u00e5 Kistam\u00e4ssan, en ny chans f\u00f6r branschen att m\u00f6tas, samarbeta och ta nya steg mot h\u00e5llbara l\u00f6sningar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tLyssna p\u00e5 en Intervju d\u00e4r Esbj\u00f6rn Olofsson ber\u00e4ttar mer:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tTillbaka till nyheter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Dela inl\u00e4gget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Senaste:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFj\u00e4rde fokusomr\u00e5det f\u00f6r Empack Stockholm 2026: Goods in Motion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tapril 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"fokusomr\u00e5dePP26\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTredje fokusomr\u00e5det f\u00f6r\u00a0Empack\u00a0Stockholm 2026:\u00a0Packaging\u00a0that\u00a0performs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tapril 27, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"FB\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAndra fokusomr\u00e5det f\u00f6r Empack Stockholm 2026: Food & Bevarage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tapril 23, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u201cH\u00e4r f\u00e5r man in alla perspektiv. M\u00e5nga beslut tas utan att hela kedjan \u00e4r med, och d\u00e5 blir det sv\u00e5rt att applicera i verkligheten. P\u00e5 Empack kan vi diskutera och f\u00f6rst\u00e5 varandra b\u00e4ttre.\u201d<\/p>\n","protected":false},"author":1294,"featured_media":27436,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[287],"tags":[],"edition":[342],"class_list":["post-27432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intervju","edition-empack-stockholm-2025"],"_links":{"self":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/posts\/27432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/users\/1294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/comments?post=27432"}],"version-history":[{"count":5,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/posts\/27432\/revisions"}],"predecessor-version":[{"id":27516,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/posts\/27432\/revisions\/27516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/media\/27436"}],"wp:attachment":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/media?parent=27432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/categories?post=27432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/tags?post=27432"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/edition?post=27432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}