{"id":13470,"date":"2023-10-18T10:30:07","date_gmt":"2023-10-18T08:30:07","guid":{"rendered":"https:\/\/www.empacksthlm.se\/?p=13470"},"modified":"2025-07-08T10:14:37","modified_gmt":"2025-07-08T08:14:37","slug":"forpackningar-ar-inte-skrap","status":"publish","type":"post","link":"https:\/\/www.empacksthlm.se\/sv\/2023\/10\/18\/forpackningar-ar-inte-skrap\/","title":{"rendered":"F\u00f6rpackningar \u00e4r inte skr\u00e4p"},"content":{"rendered":"\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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F\u00f6rpackningar \u00e4r inte skr\u00e4p<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Efter ett avbrott p\u00e5 fyra \u00e5r gjorde F\u00f6rpackningsm\u00e4ssan Empack comeback p\u00e5 Kistam\u00e4ssan, Stockholm. Tv\u00e5 fullsp\u00e4ckade m\u00e4ssdagar presenterade m\u00e5nga f\u00f6rstklassiga arrangemang. En av dessa var en\u00a0 seminariepunkt som b\u00e5de ber\u00f6r och skapar k\u00e4nslor bland f\u00f6rpackningsentusiaster.<\/p>

”F\u00f6rpackningar \u00e4r inte skr\u00e4p”<\/strong><\/p>

En mening som mots\u00e4tter samh\u00e4llets generella bild av f\u00f6rpackningar. En bild som akt\u00f6rer inom f\u00f6rpackningsbranschen m\u00e5ste jobba med f\u00f6r att f\u00e5 med samh\u00e4llet p\u00e5 r\u00e4tt sp\u00e5r.<\/p>

Per-Stefan Gersbro ifr\u00e5n Paccedo ledde debatten och med hj\u00e4lp av flera experter f\u00f6rdes en v\u00e4lbes\u00f6kt och intressant diskussion.<\/p>

Deltog i diskussionen gjorde:
Lisa Wahlstr\u00f6m – Coca-Cola Europacific Partners<\/strong><\/em>
Johanna Augustin – Pond Design<\/strong><\/em>
Karin Jawerth – ICA Gruppen<\/strong><\/em>
Rickard Jansson – Svensk Plast\u00e5tervinning<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Foto: Sandstr\u00f6m Media AB<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Diskussionen fokuserade p\u00e5 att f\u00f6rpackningar \u00e4r mer \u00e4n bara avfall. Panelen var \u00f6verens om att produkten i f\u00f6rpackningen \u00e4r avg\u00f6rande, och n\u00e4r produkten \u00e4r viktig, \u00e4r f\u00f6rpackningen ocks\u00e5 viktig. En bra f\u00f6rpackning ska inte \u00f6ka milj\u00f6p\u00e5verkan och b\u00f6r skydda resurser och produkters kvalitet. Trots dess f\u00f6rdelar ses f\u00f6rpackningar ofta som skr\u00e4p eftersom de ofta slutar som s\u00e5dant.<\/span><\/p>

F\u00f6r att \u00e4ndra den negativa synen p\u00e5 f\u00f6rpackningar f\u00f6reslogs att man b\u00f6r ladda f\u00f6rpackningar med emotionella och funktionella v\u00e4rden samt minimera deras milj\u00f6p\u00e5verkan vid avyttring. Detta hj\u00e4lper konsumenter att k\u00e4nna sig smarta och duktiga n\u00e4r de handlar h\u00e5llbart.<\/span><\/p>

Slutsatser fr\u00e5n paneldebatten inkluderade att h\u00e5llbarhetsaspekter m\u00e5ste beaktas tidigt i utvecklingsprocessen, och design f\u00f6r \u00e5tervinning \u00e4r n\u00f6dv\u00e4ndig. Samarbete kr\u00e4vs mellan f\u00f6rpackningstillverkare, varum\u00e4rkes\u00e4gare, \u00e5tervinningsf\u00f6retag, designbyr\u00e5er och \u00e5tervinningsf\u00f6retag f\u00f6r att skapa produkter som \u00e4r l\u00e4ttare att \u00e5tervinna. En enkel startpunkt kan vara att g\u00f6ra det l\u00e4ttare f\u00f6r konsumenter att \u00e5tervinna befintliga material genom tydlig design och symboler.<\/span><\/p>

Som ett konkret exempel n\u00e4mndes ICA:s nya k\u00f6ttf\u00e4rsf\u00f6rpackning, som bytte ut plasttr\u00e5g mot en p\u00e5se, vilket minskade plastanv\u00e4ndningen och skapade en k\u00e4nsla av att g\u00f6ra r\u00e4tt utan behov av utbildning eller siffror. Det visade att n\u00e4r n\u00e5got k\u00e4nns r\u00e4tt, \u00e4r det mer \u00f6vertygande \u00e4n teoretiska argument.<\/span>
<\/span><\/p>

Se fler nyheter ifr\u00e5n Empack nedan:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tTillbaka till nyheter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Dela inl\u00e4gget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Senaste:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tVisa upp ditt t\u00e4vlingsbidrag: Boka monter i Packnorth Award-ytan p\u00e5 Empack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tfebruari 24, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Esbj\u00f6rn<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tH\u00e5llbarhet genom samarbete \u2013 Esbj\u00f6rn Olofsson\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tnovember 7, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Isa<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRISE visar v\u00e4gen mot framtidens h\u00e5llbara f\u00f6rpackningar p\u00e5 Empack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tnovember 7, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

M\u00e4ssgolvet till Empack \u00e4r n\u00e4stan fullt men vi kan nu presentera en h\u00e4rlig nyhet till utst\u00e4llarlistan!
\nABB \u00e4r v\u00e4rldsledande inom m\u00e5nga aff\u00e4rsomr\u00e5den och kommer p\u00e5 Empack att visa det senaste inom f\u00f6rpackningsomr\u00e5det.
\nPeter \u00d6hrn, s\u00e4ljare p\u00e5 ABB Robotics har svarat p\u00e5 ett par fr\u00e5gor om deltagandet p\u00e5 Empack!<\/p>\n","protected":false},"author":997,"featured_media":13757,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"F\u00f6rpackningar \u00e4r inte skr\u00e4p Empack 2023","_seopress_titles_desc":"F\u00f6r att \u00e4ndra den negativa synen p\u00e5 f\u00f6rpackningar - Empack Kistam\u00e4ssan","_seopress_robots_index":"","footnotes":""},"categories":[264],"tags":[],"edition":[],"class_list":["post-13470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hallbarhet"],"_links":{"self":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/posts\/13470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/users\/997"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/comments?post=13470"}],"version-history":[{"count":5,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/posts\/13470\/revisions"}],"predecessor-version":[{"id":21080,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/posts\/13470\/revisions\/21080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/media\/13757"}],"wp:attachment":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/media?parent=13470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/categories?post=13470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/tags?post=13470"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/edition?post=13470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}