{"id":29635,"date":"2026-09-29T08:06:49","date_gmt":"2026-09-29T06:06:49","guid":{"rendered":"https:\/\/www.empacksthlm.se\/?post_type=activity&p=29635"},"modified":"2026-09-30T07:38:04","modified_gmt":"2026-09-30T05:38:04","slug":"how-ai-and-data-networks-automate-packaging-procurement-reporting-and-ppwr-and-accelerate-the-circular-transition","status":"publish","type":"activity","link":"https:\/\/www.empacksthlm.se\/sv\/session\/how-ai-and-data-networks-automate-packaging-procurement-reporting-and-ppwr-and-accelerate-the-circular-transition\/","title":{"rendered":"Hur AI- och datan\u00e4tverk automatiserar emballageink\u00f6p, rapportering och PPWR – och accelererar den cirkul\u00e4ra omst\u00e4llningen"},"content":{"rendered":"\n

F\u00f6rpackningar \u00e4r en av v\u00e4rldens mest analoga branscher. En marknad v\u00e4rd 1,2 biljoner euro per \u00e5r, som fortfarande hanteras genom PDF, e-post och Excel. Karolina Ling-Vannerus, grundare och vd f\u00f6r teknikbolaget Circulate, ber\u00e4ttar varf\u00f6r detta nu \u00e4r p\u00e5 v\u00e4g att f\u00f6r\u00e4ndras.<\/p>\n\n\n\n

Eftersom data bakom varje kartong, p\u00e5se och etikett finns i dokument i st\u00e4llet f\u00f6r databaser har f\u00f6rpackningsbranschen aldrig f\u00e5tt tillg\u00e5ng till den mjukvara och automatisering som andra branscher tar f\u00f6r given. AI, automatisering och digitala verktyg \u00e4r alla beroende av data.<\/p>\n\n\n\n

PPWR, som tr\u00e4der i kraft den 12 augusti 2026, st\u00e4ller nu krav p\u00e5 transparens f\u00f6r varje komponent och rapportering f\u00f6r varje marknad, med digitala produktpass som n\u00e4sta steg. Det inneb\u00e4r att tusentals \u2013 och f\u00f6r vissa f\u00f6retag miljontals \u2013 datapunkter m\u00e5ste h\u00e5llas uppdaterade. Det \u00e4r bara m\u00f6jligt om branschen digitaliseras, och det snabbt.<\/p>\n\n\n\n

I detta samtal vid brasan med Mats Linder, expert p\u00e5 cirkul\u00e4r ekonomi, f\u00f6rklarar Karolina vad AI f\u00f6r\u00e4ndrade under 2025, varf\u00f6r ett gemensamt datan\u00e4tverk \u00e4r b\u00e4ttre \u00e4n tusen leverant\u00f6rsportaler och vad ink\u00f6pare, leverant\u00f6rer och 3PL-akt\u00f6rer b\u00f6r b\u00f6rja respektive sluta g\u00f6ra redan p\u00e5 m\u00e5ndag.<\/p>\n\n\n\n

Insatserna handlar om mer \u00e4n regelefterlevnad. F\u00f6rpackningar driver \u00f6verkonsumtion och \u00e4r en av de st\u00f6rsta k\u00e4llorna till plastavfall och nedskr\u00e4pning i haven. Samtidigt pressar stigande r\u00e5varukostnader redan sm\u00e5 marginaler. Den oundvikliga omst\u00e4llningen till cirkularitet har inletts. Den kan inte lyckas utan data, verktyg och teknik.<\/p>\n\n\n\n

Circulate \u00e4r ett AI- och databolag med bas p\u00e5 Norrsken House i Stockholm, med st\u00f6d av tidiga investerare bakom nordiska unicorn-bolag som Lovable. Med flera \u00e5rs branschspecifik AI-kontext f\u00f6r f\u00f6rpackningar omvandlar bolaget leverant\u00f6rsdokumentation till strukturerad data \u2013 upp till 200 datapunkter per SKU \u2013 och kopplar samman den i ett gemensamt n\u00e4tverk. N\u00e4tverket anv\u00e4nds f\u00f6r ink\u00f6p, p\u00e5fyllning och PPWR-\/EPR-rapportering av hela v\u00e4rdekedjan i Europa. Bland kunderna finns Asket, La Poste, Foxway, Nybloms och Ahnviks.<\/p>\n\n\n\n

Mats Linder \u00e4r expert p\u00e5 cirkul\u00e4r ekonomi, har varit med och skapat Ellen MacArthur Foundations f\u00f6rpackningsprogram och har arbetat med ledande globala f\u00f6retag inom CPG-sektorn i \u00f6ver tio \u00e5r.<\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00f6rpackningar \u00e4r en av v\u00e4rldens mest analoga branscher. En marknad v\u00e4rd 1,2 biljoner euro per \u00e5r, som fortfarande hanteras genom PDF, e-post och Excel. Karolina Ling-Vannerus, grundare och vd f\u00f6r teknikbolaget Circulate, ber\u00e4ttar varf\u00f6r detta nu \u00e4r p\u00e5 v\u00e4g att f\u00f6r\u00e4ndras. Eftersom data bakom varje kartong, p\u00e5se och etikett finns i dokument i st\u00e4llet f\u00f6r […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_activity_time_start":"13:00","_activity_time_end":"13:30","_activity_date":"2026-10-01","_activity_price":"0","footnotes":""},"edition":[475],"location":[489],"track":[],"activity_type":[394],"class_list":["post-29635","activity","type-activity","status-publish","hentry","edition-empack-stockholm-2026","location-spotlight-stage","activity_type-empack"],"_guests":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/guest\/29673"},{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/guest\/29633"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity\/29635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity\/29635\/revisions"}],"predecessor-version":[{"id":29659,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity\/29635\/revisions\/29659"}],"wp:attachment":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/media?parent=29635"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/edition?post=29635"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/location?post=29635"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/track?post=29635"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity_type?post=29635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}