{"id":18078,"date":"2025-06-02T11:57:33","date_gmt":"2025-06-02T09:57:33","guid":{"rendered":"https:\/\/www.empacksthlm.se\/?post_type=activity&#038;p=18078"},"modified":"2025-09-08T11:22:09","modified_gmt":"2025-09-08T09:22:09","slug":"bakom-kulisserna-sa-skapar-saturnus-motherland-varumarken-som-saljer","status":"publish","type":"activity","link":"https:\/\/www.empacksthlm.se\/sv\/session\/bakom-kulisserna-sa-skapar-saturnus-motherland-varumarken-som-saljer\/","title":{"rendered":"Bakom kulisserna: S\u00e5 skapar Saturnus &amp; Motherland varum\u00e4rken som s\u00e4ljer"},"content":{"rendered":"\n<p>Motherland och&nbsp;Saturnus tar med er p\u00e5 en sp\u00e4nnande resa genom strategi, design och aff\u00e4rsutveckling. Under v\u00e5rt seminarium delar vi insikter om de v\u00e4gval Saturnus gjort och hur dessa har p\u00e5verkat deras varum\u00e4rkesportf\u00f6lj och f\u00f6rs\u00e4ljning.<\/p>\n\n\n\n<p>Vi kommer att dyka ner i konkreta exempel fr\u00e5n Saturnus sortiment \u2013 b\u00e5de nylanserade varum\u00e4rken och uppdaterade klassiker. Vilka designbeslut gjorde st\u00f6rst skillnad? Hur p\u00e5verkades kundernas k\u00f6pbeslut? Och vilka l\u00e4rdomar kan du applicera p\u00e5 ditt eget varum\u00e4rke?<\/p>\n\n\n\n<p>F\u00f6r dig som \u00e4r intresserad av hur design och strategi samverkar f\u00f6r att skapa kommersiell framg\u00e5ng \u00e4r detta ett seminarium du inte vill missa!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Grundare och \u00e4gare av Motherland<\/strong><\/p>\n<p>Urban Karlstam \u00e4r grundare och \u00e4gare av Motherland. Med ett starkt intresse f\u00f6r beteendevetenskap, social f\u00f6r\u00e4ndring och organisationsdynamik anv\u00e4nder Urban g\u00e4rna statistiska modeller f\u00f6r att analysera hur individer och grupper interagerar i b\u00e5de ekonomiska och sociala sammanhang.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Urban Karlstam talar p\u00e5 Empack Stockholm 2025!","_seopress_titles_desc":"Urban Karlstam \u00e4r grundare och \u00e4gare av Motherland. Med ett starkt intresse f\u00f6r beteendevetenskap, social f\u00f6r\u00e4ndring och organisationsdynamik anv\u00e4nder Urban g\u00e4rna statistiska modeller f\u00f6r att analysera hur individer och grupper interagerar i b\u00e5de ekonomiska och sociala sammanhang.","_seopress_robots_index":"","_activity_time_start":"10:20","_activity_time_end":"10:50","_activity_date":"2025-10-02","_activity_price":"0","footnotes":""},"edition":[342],"location":[286],"track":[],"activity_type":[394],"class_list":["post-18078","activity","type-activity","status-publish","hentry","edition-empack-stockholm-2025","location-empack-stage-2","activity_type-empack"],"_guests":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/guest\/17787"},{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/guest\/17042"},{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/guest\/16952"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity\/18078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity\/18078\/revisions"}],"predecessor-version":[{"id":23486,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity\/18078\/revisions\/23486"}],"wp:attachment":[{"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/media?parent=18078"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/edition?post=18078"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/location?post=18078"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/track?post=18078"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/sv\/wp-json\/wp\/v2\/activity_type?post=18078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}