How do we move from big words to concrete action and measurable impact? \u201cCut the Crap\u201d is a straight-talking session focused on what actually works \u2013 and what is little more than nice-sounding language. \n \nWe explore how to prioritise actions that create real impact, manage trade-offs between business, customer demands, and climate goals, and have the courage to say no to projects that don\u2019t deliver. \n \nThe session highlights real-world examples of material choices, circular solutions, new business models, and ways of working that have made a genuine difference \u2013 as well as how to bring the whole organisation along in the transition.<\/p>\n\n
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