{"id":28507,"date":"2026-08-12T12:03:48","date_gmt":"2026-08-12T10:03:48","guid":{"rendered":"https:\/\/www.empacksthlm.se\/?post_type=activity&#038;p=28507"},"modified":"2026-08-12T15:21:55","modified_gmt":"2026-08-12T13:21:55","slug":"ppwr-in-practical-terms-edition-2-0","status":"publish","type":"activity","link":"https:\/\/www.empacksthlm.se\/en\/session\/ppwr-in-practical-terms-edition-2-0\/","title":{"rendered":"PPWR in practical terms &#8211; Edition 2.0"},"content":{"rendered":"\n<p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"120\">A year ago, Empack hosted a highly engaging debate on PPWR in practice. What has happened since then? What do we do now?<\/p><br\/><p data-start=\"122\" data-end=\"343\">The EU\u2019s new Packaging and Packaging Waste Regulation (PPWR) sets ambitious requirements, but what does it mean in practice for companies already balancing rising raw material costs, global competition, and tight margins?<\/p><br\/><p data-start=\"345\" data-end=\"622\">This session explores how the transition to circular, reusable, and recyclable solutions can be achieved cost-effectively. A key focus is the role of consumers: How can engagement increase, and what impact will this have on business models, logistics flows, and user behaviour?<\/p><br\/><p data-start=\"624\" data-end=\"906\" data-is-last-node=\"\" data-is-only-node=\"\">A holistic view of the value chain is essential. A package may be recyclable in itself, but if its production, transportation, or handling has a negative impact, the overall sustainability can suffer. Considering the entire life cycle is therefore key to making the right decisions.<\/p><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A year ago, Empack hosted a highly engaging debate on PPWR in practice. What has happened since then? What do we do now?<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"10:30","_activity_time_end":"11:15","_activity_date":"2026-10-01","_activity_price":"0","footnotes":""},"edition":[475],"location":[283],"track":[],"activity_type":[395],"class_list":["post-28507","activity","type-activity","status-publish","hentry","edition-empack-stockholm-2026","location-empack-scenen-en","activity_type-empack-en"],"_guests":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/guest\/28171"},{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/guest\/28165"},{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/guest\/28163"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity\/28507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":2,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity\/28507\/revisions"}],"predecessor-version":[{"id":28524,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity\/28507\/revisions\/28524"}],"wp:attachment":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/media?parent=28507"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/edition?post=28507"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/location?post=28507"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/track?post=28507"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity_type?post=28507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}