{"id":18190,"date":"2025-06-03T13:39:52","date_gmt":"2025-06-03T11:39:52","guid":{"rendered":"https:\/\/www.empacksthlm.se\/session\/ean-13-becomes-qr-code-and-creates-new-opportunities-with-gs1-digital-link\/"},"modified":"2025-09-05T09:50:02","modified_gmt":"2025-09-05T07:50:02","slug":"ean-13-becomes-qr-code-and-creates-new-opportunities-with-gs1-digital-link","status":"publish","type":"activity","link":"https:\/\/www.empacksthlm.se\/en\/session\/ean-13-becomes-qr-code-and-creates-new-opportunities-with-gs1-digital-link\/","title":{"rendered":"EAN 13 becomes QR code and creates new opportunities with GS1-Digital Link"},"content":{"rendered":"\n<p>Today, 85% of installed scanners in our stores can read a QR code. This means in practice that we are already prepared for the transition that has been discussed where the old EAN marking is replaced by the new QR code. Lexit gives its view and example of how a new QR code can be used with a &#8220;dynamic marking&#8221;. Here, the code is loaded with much more information compared to the previous EAN code and new opportunities are created for both the producer and the customer.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"155\" height=\"145\" src=\"https:\/\/easyfairsassets.com\/sites\/125\/2025\/06\/image.png\" alt=\"\" class=\"wp-image-18124\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Session in Swedish &#8211; Magnus Folke<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Magnus Folke talar p\u00e5 Empack Stockholm 2025!","_seopress_titles_desc":"Magnus Folke talar p\u00e5 Empack Stockholm 2025!","_seopress_robots_index":"","_activity_time_start":"14:35","_activity_time_end":"15:05","_activity_date":"2025-10-02","_activity_price":"0","footnotes":""},"edition":[342],"location":[283],"track":[],"activity_type":[395],"class_list":["post-18190","activity","type-activity","status-publish","hentry","edition-empack-stockholm-2025","location-empack-scenen-en","activity_type-empack-en"],"_guests":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/guest\/17115"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity\/18190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity\/18190\/revisions"}],"predecessor-version":[{"id":18191,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity\/18190\/revisions\/18191"}],"wp:attachment":[{"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/media?parent=18190"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/edition?post=18190"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/location?post=18190"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/track?post=18190"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.empacksthlm.se\/en\/wp-json\/wp\/v2\/activity_type?post=18190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}